{"id":156563,"date":"2026-07-14T13:14:17","date_gmt":"2026-07-14T10:14:17","guid":{"rendered":"https:\/\/ondato.com\/?p=156563"},"modified":"2026-07-15T09:53:19","modified_gmt":"2026-07-15T06:53:19","slug":"7bet-ondato-case-study","status":"publish","type":"post","link":"https:\/\/ondato.com\/es\/case-studies\/7bet-ondato-case-study\/","title":{"rendered":"How 7bet Made Compliance Part of a Better Player Experience with Ondato"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>7bet<\/strong>&nbsp;is a Lithuanian&nbsp;online entertainment platform offering sports betting, live betting, casino games, live casino, BetGames, and other digital gaming experiences.&nbsp;Built around a single digital account, the platform gives players access to gaming, payments, profile management, and account history in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operating in a regulated, age-restricted industry,\u00a0<a href=\"https:\/\/7bet.lt\/\" target=\"_blank\" rel=\"noreferrer noopener\">7bet<\/a>\u00a0needs to combine a smooth digital player experience with strong identity verification and AML controls. All this makes secure onboarding, reliable player checks, and responsible access management essential for 7bet to ensure compliance and customer trust.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a story about how Ondato helped 7bet strengthen its IDV and AML processes while keeping the player journey smooth for legitimate customers.<\/p>\n\n\n\n<h2 id=\"h-the-challenge\" class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For 7bet, compliance is an integral part of the player experience, embedded throughout every interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a licensed\u00a0<a href=\"https:\/\/7bet.lt\/casino\" target=\"_blank\" rel=\"noreferrer noopener\">online casino<\/a>\u00a0and sports betting operator, 7bet must make sure that every customer journey is both smooth and secure.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the one hand, their customers expect fast access, simple onboarding, and minimal disruption. On the other hand, 7bet must meet strict AML and local regulatory requirements, including identity verification, sanctions and PEP screening, fraud prevention, and eligibility checks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For 7bet, the key requirement was to have a one-stop-shop solution: one integration that could support multiple IDV methods, including document verification, Smart-ID, and Mobile-ID, alongside AML, PEP, and sanctions screening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As 7bet continued to develop its services, the team looked for a practical way to bring several verification and compliance needs into one efficient setup, while ensuring that the customer journey was not made more complicated.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<em>As&nbsp;our business continued to evolve, we required technology solutions that could support these requirements efficiently without creating unnecessary friction for legitimate users<\/em>,\u201d explained COO&nbsp;of 7bet,&nbsp;<a href=\"https:\/\/lt.linkedin.com\/in\/justinasbaksys\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Justinas Bak\u0161ys<\/a>.&nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">And it was&nbsp;<a href=\"https:\/\/ondato.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ondato<\/a>&nbsp;that helped provide that foundation, supporting 7bet with IDV, long-term PEP and sanctions screening, and AML tools that the company is now exploring.<\/p>\n\n\n\n<h2 id=\"h-the-selection\" class=\"wp-block-heading\"><strong>The Selection<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When 7bet began looking for an IDV and AML partner, they decided not just to choose a technical vendor, but rather to focus on finding a solution that could adapt to the realities of a regulated local market, support clear compliance workflows, and remain easy to work with as legal requirements evolved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;an online casino and sports betting service provider that operates in Lithuania and Latvia, the local market fit was especially important.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7bet needed tools that could support regulatory expectations around:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identity verification,&nbsp;<\/li>\n\n\n\n<li>PEP and sanctions screening,&nbsp;<\/li>\n\n\n\n<li>AML risk controls.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">During the selection process, Ondato stood out because it combined&nbsp;<strong>a clear product with responsive communication and practical compliance expertise.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The final selection decision was based on the overall confidence built during the initial negotiations, because Ondato demonstrated that it understood 7bet\u2019s market and the regulatory pressure driving the process, while also accounting for the need to keep verification efficient for real users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That combination made Ondato a strong partner for 7bet\u2019s current operations and future compliance needs.<\/p>\n\n\n\n<h2 id=\"h-the-implementation\" class=\"wp-block-heading\"><strong>The Implementation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After 7bet selected Ondato, the focus shifted to integrating compliance into the customer journey without making it feel like an obstacle or unnecessary friction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ondato was integrated into 7bet\u2019s customer onboarding, account verification, and ongoing compliance workflows. The goal was to make identity verification, PEP and sanctions screening, and customer risk controls a natural part of the full customer lifecycle, not just a single registration step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing full well that risk does not stop once an account is created, 7bet was determined not only to confirm whether its customers were eligible to use its service, but also to apply the right checks at the right moments as customer activity evolved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Ondato in place, 7bet was able to offer a more structured, reliable verification process that naturally fit with the platform&#8217;s operations.<\/p>\n\n\n\n<h2 id=\"h-the-results\" class=\"wp-block-heading\"><strong>The Results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After adding Ondato\u2019s solution to its existing processes, 7bet continued to further strengthen customer verification and compliance across multiple touchpoints. Automated identity checks helped support efficient verification, reduce reliance on manual review where possible, and maintain a smoother experience for legitimate customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for a regulated online casino and sports betting platform, such efficiency matters a lot!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A delay of even a few seconds can send a frustrated player elsewhere, while a single weak control can open the door to compliance headaches or fraud. Ondato helped 7bet strike that balance: fast, frictionless access for verified players, paired with tighter controls working quietly in the background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach is especially important across the company\u2019s regulated markets, including\u00a0<a href=\"https:\/\/7bet.lv\/\" target=\"_blank\" rel=\"noreferrer noopener\">7bet\u2019s Latvian casino<\/a> platform, where smooth player verification and strong compliance controls need to work together from the very first interaction.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership also proved valuable when 7bet needed an additional verification method required for the local market. Ondato rolled up its sleeves and worked collaboratively with the team, committed to a clear delivery timeline, and delivered the functionality as promised.<br><br>\u201c<em>That flexibility and responsiveness gave us confidence that we were partnering with a provider that not just provides IDV and AML tools, but also understands the realities of operating in regulated markets<\/em>,\u201d said Justinas Bak\u0161ys.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-a-partnership-that-balances-safety-and-experience\" class=\"wp-block-heading\"><strong>A Partnership That Balances Safety and Experience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For 7bet, compliance and customer experience are not separate priorities \u2013 they need to work together, because in a regulated industry, trust, safety, and speed matter a lot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through its partnership with Ondato, 7bet has strengthened identity verification and AML processes while keeping the customer journey smooth for legitimate customers.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<em>We particularly value Ondato\u2019s flexibility and willingness to adapt to local market requirements. When specific functionality was needed, they worked closely with us, delivered on their commitments, and proved they could be a true long-term partner rather than just a technology vendor<\/em>,\u201d concluded Justinas Bak\u0161ys.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">****<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If your platform is navigating similar challenges around IDV, AML, and sanctions checks,&nbsp;<\/em><a href=\"https:\/\/ondato.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Ondato<\/em><\/a><em>&nbsp;can help.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ondato.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Get in touch<\/em><\/a><em>&nbsp;to explore how we can support your growth while keeping your users safe.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7bet&nbsp;is a Lithuanian&nbsp;online entertainment platform offering sports betting, live betting, casino games, live casino, BetGames, and other digital gaming experiences.&nbsp;Built around a single digital account, the platform gives players access to gaming, payments, profile management, and account history in one place. Operating in a regulated, age-restricted industry,\u00a07bet\u00a0needs to combine a smooth digital player experience with [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":156564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-156563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How 7bet and Ondato Balanced Player Safety with a Smooth Digital Experience<\/title>\n<meta name=\"description\" content=\"Find out how Ondato helped 7bet strengthen its IDV and AML processes while keeping the player journey smooth for legitimate customers.\" \/>\n<meta name=\"robots\" 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Right now, she\u2019s on a mission to make KYC regulations and AML compliance sound sharp, human, and mercifully jargon-free.","url":"https:\/\/ondato.com\/es\/author\/zarema-plaksij\/"}]}},"_links":{"self":[{"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/posts\/156563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/comments?post=156563"}],"version-history":[{"count":4,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/posts\/156563\/revisions"}],"predecessor-version":[{"id":156632,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/posts\/156563\/revisions\/156632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/media\/156564"}],"wp:attachment":[{"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/media?parent=156563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/categories?post=156563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ondato.com\/es\/wp-json\/wp\/v2\/tags?post=156563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}