{"id":107882,"date":"2024-06-18T17:00:00","date_gmt":"2024-06-18T14:00:00","guid":{"rendered":"https:\/\/ondatolive.wpenginepowered.com\/?p=107882"},"modified":"2026-03-12T18:02:08","modified_gmt":"2026-03-12T15:02:08","slug":"what-are-deepfakes","status":"publish","type":"post","link":"https:\/\/ondato.com\/pl\/blog\/what-are-deepfakes\/","title":{"rendered":"What Are Deepfakes and How to Protect Against Them"},"content":{"rendered":"\n

It seems like our world is drowning in deception. The number of deepfake files has skyrocketed from 500,000 in 2023 to a mind-boggling 8 million in 2025<\/a> \u2013 that\u2019s a sixteen-fold increase in just two years!<\/p>\n\n\n\n

Generated by Artificial Intelligence (AI), deepfakes distort reality in a video, audio, or image format, creating false scenarios that make a person say or do something they never did. From renowned politicians and celebrities in the entertainment world to ordinary people, almost anyone can fall prey to this malicious practice. <\/p>\n\n\n\n

In an age where you can no longer trust your eyes or your ears, understanding this powerful technology is your first line of defense. Read on to learn exactly what deepfakes are and how you can protect yourself and your business from this rising tide of misinformation and fraud.<\/p>\n\n\n\n

What Are Deepfakes?<\/h2>\n\n\n\n
\"Deepfake<\/figure>\n\n\n\n

Deepfakes are pieces of synthetic media (a video, an audio clip, or an image) created or altered by using AI technology, to replace someone\u2019s face, voice, or actions with those of another person, making the result appear authentic even though it never actually happened.<\/p>\n\n\n\n

A good example is this video<\/a> that analyzes a deepfake of the former Canadian Prime Minister Justin Trudeau<\/a>, in which he appears to recommend a book with a highly critical, politically charged title, „How the Prime Minister Stole Freedom\u201d. Naturally, Mr. Trudeau never said any of this or recommended this book. This is just one of many examples of how deepfake videos can spread disinformation and seriously damage politicians\u2019 reputations ahead of elections.<\/p>\n\n\n\n

How Do Deepfakes Work?<\/h2>\n\n\n\n

Although the process of creating deepfakes may sound high-tech, the basic idea is pretty simple. The deepfake creators use AI to study how someone looks and moves, and then recreate that person\u2019s face or voice in a way that feels real.<\/p>\n\n\n\n

First, AI learns facial movements from real video clips. Then, it generates synthetic frames one by one to build the fake content. Finally, synthetic voice is layered on matching speech for extra realism. <\/p>\n\n\n\n

But, for the sake of clarity, let\u2019s break down the process of creating deepfakes even further. <\/p>\n\n\n\n

STEP 1: Training the Neural Network<\/strong><\/p>\n\n\n\n

To get started, you need to collect data, as the AI needs plenty of images and videos of the person it\u2019s meant to imitate. The more high-quality footage it has, the more convincing the final result can be.<\/p>\n\n\n\n

Next, these visuals are used to train a deep learning model, often something called a Generative Adversarial Network <\/em>(GAN). A GAN works like a creative rivalry:<\/p>\n\n\n\n