How Fintrust Turned Fragmented Onboarding into a Fine-Tuned User Journey with Ondato
Operating since 2020, Fintrust AG is a Swiss-regulated fintech platform providing digital financial services, including multi-currency accounts, payments and transfers, debit cards and wallets, as well as crypto and fiat exchange.
Born out of the ambition to simplify how people interact with money, Fintrust positions itself as a bridge between traditional finance and the transformational world of digital assets. What begins as a simple account evolves into a full financial ecosystem with the help of Fintrust – a company determined to make global finance feel intuitive rather than complex.
Fintrust is trying to reshape the financial experience into something borderless and user-centric, combining security, compliance, and modern technology so that both individuals and businesses can manage their money with confidence in a digital-first world.
The Challenge
Before implementing Ondato’s solution, Fintrust faced a few challenges.
First of all, the customer onboarding flow felt fragmented because the video identity verification tool came from another provider, which led to slower onboarding and higher operational overhead.
The second challenge was geographical. Since Fintrust lacked a reliable NFC-based document verification process, the company was constrained by the number of countries in which it could operate, limiting its reach and curtailing profit potential.
So, solving those two problems was the main driver behind looking for an all-in-one solution.
The Selection
When Fintrust set out to create a financial platform that feels simple on the surface yet meets the highest regulatory standards behind the scenes, finding the right identity and compliance partner became essential.
And they were very specific about what they were looking for when they started seeking a solution to their problems. They needed an end-to-end solution that would provide Identity Verification (IDV), Know Your Customer (KYC), and Anti-Money Laundering (AML) functionality on a single platform.
Ondato turned out to be a great match, offering all of that plus combining NFC document reading with video call verification. Such a combination of essential functionalities promised to significantly increase Fintrust’s confidence in identity authentication and reduce fraud risk.
Here is how Michael Herren, Head of Compliance at Fintrust, described the selection process: “During early demos, when we saw how Ondato’s NFC verification seamlessly validates document chip data combined with live video verification, it became clear that this would solve our security concerns.”
The Implementation
Rather than layering multiple disconnected tools, Fintrust embedded Ondato directly into its onboarding flow as the core verification engine, bringing together ID verification (including document and NFC checks), Video KYC, AML screening, and government data checks into one cohesive journey.
The implementation unfolded as a structured process. It started with careful planning and mapping of the ideal user journey, followed by a straightforward API integration that connected Ondato’s capabilities into Fintrust’s system.
From there, workflow automation ensured each verification step happened seamlessly in the background before moving into a thorough testing phase to fine-tune overall performance. Once live, the solution continued to evolve through ongoing optimization.
For Fintrust’s technical team, the integration of Ondato’s solution felt smooth and coordinated. Clear API documentation and responsive support meant there was little guesswork, allowing them to move quickly from concept to deployment with minimal friction.
The Results
As the partnership between Fintrust and Ondato moved from implementation to everyday use, the impact quickly became noticeable.
What once required significant manual effort from Fintrust’s compliance team began to run largely in the background, freeing up time and attention for identifying and investigating higher-risk cases. Instead of being caught up in repetitive checks, the team could focus on making smarter, more informed decisions.
At the same time, Fintrust strengthened its risk management approach. By combining NFC-based document verification with Video KYC, the platform added a deeper layer of security that made it significantly harder for fraudsters to slip through. Suspicious profiles became easier to detect, and potential risks could be addressed earlier in the onboarding journey.
As a result, Fintrust now operates with greater efficiency, sharper risk visibility, and a more focused compliance function, turning what is often seen as a compliance burden into a source of confidence and control.
Where our Partnership Stands Today
Looking back, Michael Herren, Head of Compliance at Fintrust, describes the collaboration between Fintrust and Ondato as a partnership defined by clarity, efficiency, and a shared focus on solutions.
From the start, there was a strong alignment between Ondato’s capabilities and Fintrust’s ambition to build a secure, scalable financial platform.
“By combining advanced verification methods like NFC and Video KYC with automated AML checks, Fintrust is now equipped with a system that meets today’s compliance demands and is ready to scale with tomorrow’s opportunities.”
“Ondato has also been key in helping us build trust with users through secure and transparent onboarding, operate confidently in high-risk sectors like crypto and cross-border payments, and strengthen compliance without compromising user experience,” concluded Michael Herren, when evaluating the partnership between Ondato and Fintrust.
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If your platform is navigating similar challenges around identity verification, anti-money laundering screening, age verification, or compliance at scale, Ondato can help.
Get in touch to explore how we can support your growth while keeping your users safe.
