How 7bet Made Compliance Part of a Better Player Experience with Ondato

7bet is a Lithuanian online entertainment platform offering sports betting, live betting, casino games, live casino, BetGames, and other digital gaming experiences. Built around a single digital account, the platform gives players access to gaming, payments, profile management, and account history in one place.

Operating in a regulated, age-restricted industry, 7bet needs to combine a smooth digital player experience with strong identity verification and AML controls. All this makes secure onboarding, reliable player checks, and responsible access management essential for 7bet to ensure compliance and customer trust. 

This is a story about how Ondato helped 7bet strengthen its IDV and AML processes while keeping the player journey smooth for legitimate customers.

The Challenge

For 7bet, compliance is an integral part of the player experience, embedded throughout every interaction.

As a licensed online casino and sports betting operator, 7bet must make sure that every customer journey is both smooth and secure. 

On the one hand, their customers expect fast access, simple onboarding, and minimal disruption. On the other hand, 7bet must meet strict AML and local regulatory requirements, including identity verification, sanctions and PEP screening, fraud prevention, and eligibility checks.

For 7bet, the key requirement was to have a one-stop-shop solution: one integration that could support multiple IDV methods, including document verification, Smart-ID, and Mobile-ID, alongside AML, PEP, and sanctions screening.

As 7bet continued to develop its services, the team looked for a practical way to bring several verification and compliance needs into one efficient setup, while ensuring that the customer journey was not made more complicated. 

“As our business continued to evolve, we required technology solutions that could support these requirements efficiently without creating unnecessary friction for legitimate users,” explained COO of 7bet, Justinas Bakšys.  

And it was Ondato that helped provide that foundation, supporting 7bet with IDV, long-term PEP and sanctions screening, and AML tools that the company is now exploring.

The Selection

When 7bet began looking for an IDV and AML partner, they decided not just to choose a technical vendor, but rather to focus on finding a solution that could adapt to the realities of a regulated local market, support clear compliance workflows, and remain easy to work with as legal requirements evolved.

For an online casino and sports betting service provider that operates in Lithuania and Latvia, the local market fit was especially important. 

7bet needed tools that could support regulatory expectations around: 

• identity verification, 
• PEP and sanctions screening, 
• AML risk controls. 

During the selection process, Ondato stood out because it combined a clear product with responsive communication and practical compliance expertise. 

The final selection decision was based on the overall confidence built during the initial negotiations, because Ondato demonstrated that it understood 7bet’s market and the regulatory pressure driving the process, while also accounting for the need to keep verification efficient for real users.

That combination made Ondato a strong partner for 7bet’s current operations and future compliance needs.

The Implementation

After 7bet selected Ondato, the focus shifted to integrating compliance into the customer journey without making it feel like an obstacle or unnecessary friction. 

Ondato was integrated into 7bet’s customer onboarding, account verification, and ongoing compliance workflows. The goal was to make identity verification, PEP and sanctions screening, and customer risk controls a natural part of the full customer lifecycle, not just a single registration step.

Knowing full well that risk does not stop once an account is created, 7bet was determined not only to confirm whether its customers were eligible to use its service, but also to apply the right checks at the right moments as customer activity evolved.

With Ondato in place, 7bet was able to offer a more structured, reliable verification process that naturally fit with the platform’s operations.

The Results

After adding Ondato’s solution to its existing processes, 7bet continued to further strengthen customer verification and compliance across multiple touchpoints. Automated identity checks helped support efficient verification, reduce reliance on manual review where possible, and maintain a smoother experience for legitimate customers.

And for a regulated online casino and sports betting platform, such efficiency matters a lot!

A delay of even a few seconds can send a frustrated player elsewhere, while a single weak control can open the door to compliance headaches or fraud. Ondato helped 7bet strike that balance: fast, frictionless access for verified players, paired with tighter controls working quietly in the background.

This approach is especially important across the company’s regulated markets, including 7bet’s Latvian casino platform, where smooth player verification and strong compliance controls need to work together from the very first interaction. 

The partnership also proved valuable when 7bet needed an additional verification method required for the local market. Ondato rolled up its sleeves and worked collaboratively with the team, committed to a clear delivery timeline, and delivered the functionality as promised.

“That flexibility and responsiveness gave us confidence that we were partnering with a provider that not just provides IDV and AML tools, but also understands the realities of operating in regulated markets,” said Justinas Bakšys. 

A Partnership That Balances Safety and Experience

For 7bet, compliance and customer experience are not separate priorities – they need to work together, because in a regulated industry, trust, safety, and speed matter a lot. 

Through its partnership with Ondato, 7bet has strengthened identity verification and AML processes while keeping the customer journey smooth for legitimate customers. 

“We particularly value Ondato’s flexibility and willingness to adapt to local market requirements. When specific functionality was needed, they worked closely with us, delivered on their commitments, and proved they could be a true long-term partner rather than just a technology vendor,” concluded Justinas Bakšys.

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If your platform is navigating similar challenges around IDV, AML, and sanctions checks, Ondato can help. 

Get in touch to explore how we can support your growth while keeping your users safe.